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4. You Don't Have To Run Things By Your Manager

D.J Slim according to Bernard Buachi has revealed to Kwame Scientific on Focus FM, Kumasi Based radio station that Ghanaian musicians should take branding seriously.

The best hiplife Disc Jockey in Ghana, DJ Slim will be releasing his second major DJ Mix tape Album on his birthday; December 11. He will however drop a single each month leading to December.

He made the revelation in an interview Kwame Scientific on the Focus Weekend City show on Focus FM (94.3MHz).

DJ Slim, known outside entertainment circles as Daniel Gyan Kesse, attributed his award to his hard work and contribution to local music. He wants upcoming DJs to do a lot of research, learn more and never give up.

For local musicians, DJ Slim said the game is now more open than ever, hence the need for local musicians to learn more and play around new ideas. He says the essence of branding and brand positioning has become very relevant in today’s competitive music industry.

He wants fans to suggest names for his yet to be released Mix tape Album.

His first single “open letter” featuring Ko-jo got its first time airplay on the top 10@10 music countdown with one of Kumasi’s best radio entertainers, Kwame Scientific.

The Best Rapper Alive (BRA) Okyeame Kwame in an interview with Celebrity Newspaper is asking musicians to stop displaying sensitive parts of women in their music videos because it doesn't portray the Ghanaian culture.

Ghana’s rap doctor Okyeame Kwame, in an interview with Celebrity Newspaper, has taken a swipe at musicians and music video producers who are using Ghanaian women as ‘subjects of sex’ in music videos and says there must rather be objective use of the women who appear in Ghanaian music videos.

It is apparent that these music videos that portray women wearing hot pants and jiggling their “booty” in front of the camera are actually encouraging women and even kids to take dangerous measures to “look good,” and behave as defined by these videos.

According to Kwame, whether or not these images “pollute” the cultural environment, they certainly change it. Given the barrage of images representing women, in music videos, as pieces of a body (mainly breasts, butts, and legs) instead of as a person certainly doesn't portray Ghanaian culture.

 “Parents most often get uncomfortable when watching music video programs on TV with their children, even at prime time  because, out of the blues, virtually naked women would appear and start making all sorts of sexually suggestive moves. Is this the culture we want to instill in our kids?” the 37 year old rapper asked.

Asked whether it is not a similar trend which the westerners adapted to, he, in response, said “you shouldn't find comparable elements in our videos and theirs but our videos must have equal appeal. If our videos show on channel o and Ghanaian culture can’t be identified with it, it definitely suggests that we are copying somebody”.

He added that if competition is the focus of the many musicians who have taken to the practice, “We must compete with things they don’t have; we can’t compete by imitating. Imitation will not bring us attention”.

The father of 2 children also used the opportunity to advise musicians to consider their music videos as their ‘commercials’ and elements of branding which he broke down as identification, differentiation, relevance and coherence.

The award winning rapper came to prominence in the late 90s as one half of the hip-life group Akyeame with friend and group member Okyeame Qofi. They enjoyed six years of success releasing 4 albums until in 2003, Kwame and his partner in rhyme/close friend, Qofi, decided to try their hands at solo careers. In 2004, he began his solo career and saw even more success this way as his career quickly skyrocketed. In 2009, Okyeame Kwame snared the much-coveted “Artiste of the Year” in the GMAs as well as Joy FMs Nite With The Stars Awards.

His music video, Woara featuring Raquel, is currently enjoying massive airplay on various media accros the country.

The 2013 edition of the Brother Africa reality show is expected to kick off on May 26 and while Ghanaians are eager to know who will be representing the country this year, there are speculations that Sarkodie may be a possible housemate.

Housemates for the eighth season of Africa’s most watched television reality show will be formally revealed to audiences in 47 countries across the continent when the show kicks off in South Africa.

The contestants will go on to compete in the 91-day reality show for the grand prize of US$300,000. The Ghanaian media have for the past few days been inundated with reports that Black Entertainment Television (BET) award winner Sarkodie may be the likely candidate to represent Ghana this year.

Sarkodie made an appearance at the reality show last year when he performed at its grand finale which saw South African Keagan Petersen walking away as winner. But Sarkodie, who seemed clearly amused by the reports, took to twitter Saturday to downplay the speculations stating he has no intention of being a contestant on the show.

He tweeted that: “Dis BBA really gettin some hype 4rm ma name lol!!! But where 4rm all dat? I dun even stay on TV for 30mins n u wan me 2 b under cam 4 months.”

Although Myjoyonline.com can not readily confirm if the You Go Kill Me hit singer took part in the March 16 to March 18 auditions for possible contestants for the show, Sarkodie said unless he is performing on the show, Big Brother Africa is no go area for him.

“BBA is ma fav[ourite] tho… like watching dem all nyt….. loool… nufin against it but no way imma b in da haus… unless I gotto perform “WINK”,” he noted.

According to Sarkodie, “I sleep in da studio n they want me to go BBA …. eeiiii like I go go mad.”

With that said, the Ghana Music Awards Artiste of the Year winner said he wants an end to discussions on the subject: “Enuf o diss bba business….. sup with ma people? ??…”

Myjoyonline reports that hiplife artist, Yaw Siki has been able to utter his first words in 17 hours after he was involved in a near fatal accident on the Accra-Tema Motorway during the wee hours of Monday.

The accident is said to have occurred around 12am when Yaw Siki and a friend, driver of the vehicle, were returning from Accra to Tema after a business meeting.

The car – a 2004 Toyota Camry – they were travelling in is said to have somersaulted near the Kingsway International Christian Centre (KICC) Dominion Centre.

Yaw Siki, born Isaac Okine, according reports sustained severe head injuries while the driver of the car sustained minor injuries.

Charles Adu Koranteng, manager of Yaw Siki told Myjoyonline.com that the Wope Dodo hit singer is responding to treatment at the Intensive Care Unitof the 37 Military Hospital.

According to Charles, also known as Mc Coaches, Yaw’s condition “is better than [when the accident happened] as at this dawn he couldn’t speak to us but this afternoon; he can say something but can’t talk much.”

When asked about the extent of head injury the rapper sustained, Mc Coaches said, the injury was “very bad. Different cuts around the head. The doctors have done some stitches and they have bandaged them.”

He said management of the artiste is yet to know the whereabouts of the car.

“The police came to tow the car so when we got back it wasn’t there. We are yet to find the police station they took it to,” Mc Coaches said.